Toys”R”Us Augmented Realtiy App

Toys“R”Us partnered with Razorfish to reimagine how to spark greater excitement around their signature holiday tradition—The Great Big Toys“R”Us Book. Our insight was simple: bring the book to life. We envisioned transforming it into a fully shoppable, interactive activity book—one that could evolve into a digital scrapbook families would return to year after year. By blending their beloved print edition with cutting-edge augmented reality, we proposed a playful, surprising, and deeply engaging digital experience for kids and parents alike.